In July 2016 Natasha Ednan-Laperouse suffered a fatal allergic reaction at just 15-years-old after eating an olive, artichoke and tapenade baguette purchased in Heathrow Airport. Natasha had a sesame allergy and wasn’t aware that sesame seeds had been pre-baked into the product’s bread.
Following this tragic accident, Natasha’s family passionately campaigned for increased transparency around UK food labelling requirements. The result of this campaigning is the why the upcoming law, which will provide robust legal guidelines for all businesses that prepare and serve food in England, is known as Natasha’s Law.
In addition Natasha’s family also set-up the Natasha Allergy Research Foundation. The Foundation’s aim is to prevent and end allergic disease and also to bring about positive change by focusing on law and policies, medical research and educating and raising allergy awareness.
Gen-Label, through it’s parent company Tri-Star Packaging (part of Bunzl UK’s Catering & Hospitality Division) are proud to have chosen to support Natasha’s Foundation and are donating a percentage of all sales of allergen labels to the Foundation. Look out for the Natasha’s Foundation logo on our products.